Regal International
Branding
Regal International
Branding
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Numbers & Facts

Location: China

Client: Regal Concord International

Year: 2018

Status: Project

Theme: Graphic Desgin

Program: Logo, branding, stationary, Hospitaly

Credits

Graphic Design Team: Bruna Serralheiro, Vera Nunes

The logo for Regal Concord International, a premier chain of five-star hotels in China, elegantly embodies the essence of timeless sophistication. Drawing inspiration from the Red-crowned Crane—an emblem of grace and longevity—the design features a refined blend of terracotta and imperial jade tones. These colors reflect the historical majesty of the Terracotta Army and the serene elegance of jade, harmonizing traditional Chinese heritage with modern luxury. This logo represents Regal Concord International’s commitment to offering a distinguished and unforgettable experience, seamlessly integrating cultural richness with contemporary sophistication across its Chinese properties.

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